
Midday — Klee Studio
2026
Midday
Midday
Midday
CLIENT
Concept Project
YEAR
2026
SCOPE
Brand, Identity
DELIVERABLES
Visual System, Packaging
The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.
The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.
The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.
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