Midday — Klee Studio

2026

Midday

Midday

Midday

CLIENT

Concept Project

YEAR

2026

SCOPE

Brand, Identity

DELIVERABLES

Visual System, Packaging

The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.

The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.

The city stops for twelve minutes and this is what it looks like. A sandwich bar named after the break itself, built with the texture of a New York corner: hand-drawn signage, a groundhog that pops up at noon and disappears, cobalt and cream stamped across wrapping paper, punch cards and a menu spun like a 7-inch single. Fast, repeatable, a little scrappy, the lunch break as a track you put on and flip before you are back at your desk.

SELECTED VIEWS

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