The Brand World System

Brands need a
world to live in.

A brand that finally says what you've been

explaining out loud.

A brand that finally says what you've been

explaining out loud.

Let's be honest.

You already
know what’s wrong.

You already
know what’s wrong.

You know your business is good. Your clients know it too.

The brand next to it just isn't saying so.

You know your business is good. Your clients know it too.

The brand next to it just isn't saying so.

YOU'LL RECOGNISE A FEW OF THESE

You have a good idea, but you’re not quite sure how to make it look and feel like a real business yet.

You have a good idea, but you’re not quite sure how to make it look and feel like a real business yet.

Growth has slowed somewhere it shouldnt have, and part of you already suspects why.

Growth has slowed somewhere it shouldnt have, and part of you already suspects why.

You keep changing little things because something never quite feels right, even though you can’t put your finger on what’s missing.

You keep changing little things because something never quite feels right, even though you can’t put your finger on what’s missing.

You know your offer is good, but when you show people your business, the brand doesn’t seem to communicate the same quality.

You know your offer is good, but when you show people your business, the brand doesn’t seem to communicate the same quality.

You find yourself holding back from putting your business out there because you’re not confident in how it looks.

You find yourself holding back from putting your business out there because you’re not confident in how it looks.

You’ve grown, your business has changed, and the brand you started with no longer feels like a reflection of where you’re going.

You’ve grown, your business has changed, and the brand you started with no longer feels like a reflection of where you’re going.

Now imagine if you could:

01

Stop second-guessing

Stop wondering if your brand looks like the business you're actually running. It finally will.

02

Have a system, not pieces

Every piece finally comes from the same idea, instead of getting patched together one at a time.

03

Feel proud

Send people to your site without hesitating first, because the brand finally matches what you're selling.

04

Make them get it

Have people understand what makes you different the moment they land, not after you explain it.

INTRODUCING

One System

One System is how we work at Klee. Instead of designing the logo now and working out the packaging later, we make the big decisions once, at the start, and build everything outward from there. The identity, the packaging, the campaign and the website all come from the same place.

The pieces match because they were never separate to begin with.

It also means the brand keeps working after we hand it over. When a new product turns up, or a new market, or a campaign nobody planned for, the answer is already somewhere in the system.

SERVICES

Three ways to work with us.

BRAND IDENTITY

Brand Design

For brands that need an identity that finally holds together. We work out what the brand is before we design anything, and then everything that comes after it follows the same direction, from the logo to the way it looks on a shelf.

From $2,800

Typical timeline: 3 to 4 weeks

What's included

BRAND IDENTITY

Brand Design

For brands that need an identity that finally holds together. We work out what the brand is before we design anything, and then everything that comes after it follows the same direction, from the logo to the way it looks on a shelf.

From $2,800

Typical timeline: 3 to 4 weeks

What's included

WEBSITE DESIGN AND DEVELOPMENT

Web & Commerce

For brands whose website is the part they avoid showing people. We build in Framer when the site is there to tell your story, and in Shopify when you are selling directly. Either way you can edit it yourself afterwards, without paying someone every time a price changes.

From $3,900

Typical timeline: 3 to 4 weeks

What's included

WEBSITE DESIGN AND DEVELOPMENT

Web & Commerce

For brands whose website is the part they avoid showing people. We build in Framer when the site is there to tell your story, and in Shopify when you are selling directly. Either way you can edit it yourself afterwards, without paying someone every time a price changes.

From $3,900

Typical timeline: 3 to 4 weeks

What's included

BRANDING AND WEB

The Full System

For brands that would rather do this once and do it properly. The identity, the campaign images and the website are designed at the same time by the same two people, so nothing has to be retrofitted or quietly redone six months later.

From $6,400

Typical timeline: 8 weeks or more

What's included

BRANDING AND WEB

The Full System

For brands that would rather do this once and do it properly. The identity, the campaign images and the website are designed at the same time by the same two people, so nothing has to be retrofitted or quietly redone six months later.

From $6,400

Typical timeline: 8 weeks or more

What's included

An initial estimate. We confirm the final scope and price after our call, once we both know what the project actually needs.

HOW IT RUNS

Every project, mapped from direction to delivery.

Brand Identity

ART DIRECTION & CAMPAIGNS

WEB & DIGITAL PRESENCE

Brand Identity

ART DIRECTION & CAMPAIGNS

WEB & DIGITAL PRESENCE

WHAT WE DO

Six disciplines, one direction.

Professional headshot of a person in a formal setting.

Brand Identity

Logo suite · Color palette and typography system · Brand guidelines · Brand refresh · Brand rollout · Brand asset handover

01

Professional headshot of a person in a formal setting.

Brand Identity

Logo suite · Color palette and typography system · Brand guidelines · Brand refresh · Brand rollout · Brand asset handover

01

Captured moment from a corporate or social event.

Creative

Art direction · Campaign concepts · Art direction · Key visuals and hero imagery · Social media design · Photography direction · Print design

02

Captured moment from a corporate or social event.

Creative

Art direction · Campaign concepts · Art direction · Key visuals and hero imagery · Social media design · Photography direction · Print design

02

Close-up portrait of a person in natural lighting.

Web Design

Framer website design and build · Landing pages · E-commerce integration · Shopify design · UX and wireframing · Website support

04

Close-up portrait of a person in natural lighting.

Web Design

Framer website design and build · Landing pages · E-commerce integration · Shopify design · UX and wireframing · Website support

04

Bride and groom during a wedding ceremony.

Print & Digital

Stationery · Signage · Marketing materials · Pitch decks · Digital ad creative and social templates · Brand graphics · Stickers

03

Bride and groom during a wedding ceremony.

Print & Digital

Stationery · Signage · Marketing materials · Pitch decks · Digital ad creative and social templates · Brand graphics · Stickers

03

Family posing together for a group portrait.

Packaging

Product packaging design · Packaging systems · Label design · Brand application to packaging · Print artwork · Mailer bags and boxes

05

Family posing together for a group portrait.

Packaging

Product packaging design · Packaging systems · Label design · Brand application to packaging · Print artwork · Mailer bags and boxes

05

Casual lifestyle shot capturing everyday moments.

Strategy

Brand positioning · Brand narrative · Messaging direction · Customer research · Print artwork · Competitor analysis

06

Casual lifestyle shot capturing everyday moments.

Strategy

Brand positioning · Brand narrative · Messaging direction · Customer research · Print artwork · Competitor analysis

06

sliced papaya fruit
sliced papaya fruit

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